A few weeks ago, I posted my 2014 Strava Story video. Nike+ has done something similar for 100,000 of their members in selected cities. While I wasn’t one of those lucky members, Here is a generic version of the video.
Over 100,000 Nike+ members across their Running, Training Club and NikeFuel have been sent a one-minute film which features content guided by their own Nike+ activity during 2014.
Nike, with its digital creative agency AKQA, leveraged a mix of data, wearable technology and the growing trend of health monitoring to offer the most active users a unique look at their activity and to encourage them to push themselves even further this year.
With the Nike Your Year videos, the sports company is challenging athletes across the United States and Canada to outdo their 2014 accomplishments. ‘Your Year with Nike+’ is a series of unique, personalized animated films created for the most active users.
Each custom film features an animation of a person running, and unique factors such as location, weather, activity and individual Nike+ movement data was used to personalize the video. This means that a runner from Toronto would receive a completely different film than an NTC user in New York.
These films are the first of a series of initiatives from Nike, who want to use data to help members do more, whether they are attempting to run their first mile or their tenth marathon. New Nike.com city pages have been launched for New York, Chicago, Los Angeles and Toronto that offer better access to their Training Club and Run Club community events and seasonal products.